A 200-pound mess of a video

So this is an example of a bad video:

http://www.cnn.com/video/?/video/us/2010/09/30/sotvo.ia.huge.melons.kttc

First of all, there's no clear point to the video.
Yes it's a HUGE watermelon and that's cool, but why should we care? Does he plan to eat it with a hundred people, enter it at the county fair or hurl it at something? Is he trying to break a world record? There's no context in the video.
Then there's the technical aspects of the video. What of that awkward white noise while there's a closeup of the fruit? Also, there's sudden breaks in dialogue and therefore sound, all throughout the video. The quality itself of the video is also not good, the camera shakes too much. I thought the absence of noise was just on my computer but turns out, it's part of the video.
But the end is by far the worst characteristic of the video. It ends, just like that, in mid-sentence á la Sopranos series finale, which is very unprofessional.

After looking at the accompanying article, it's clear that this story was better fit for print and pictures rather than a video.